Value Proposition Canvas Template

Created: 2023-02-18

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See it as perspective of the customer when you explore each section of canvas.
While writing out the, ask yourself these questions:

• How does the features make the customer’s life better?
• How does the benefits increases pleasure or decreases pain for the person using it
• How does the product experience make a customer feel?

Next, you’ll dive into the customer’s wants (emotional drivers), needs (rational motivators), and fears (undesired outcomes).

Lastly, the Substitutes
For any product there is a secret “pain of switching“.
Even if your product is better than the competition, it might not be a big enough improvement to overcome the inertia of the status quo.
Remembering that our customers are real people with daily lives who have made it this far in life without our product. No matter how much better your product is than the competition, if it isn’t better than the existing solutions then you don’t have a real-world value proposition.

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